In recent years more and more companies are growing aware of the importance of creating and mantaining brand loyalty through the Internet, using strategies and applications that ask the user for an active participation, gaining not only a very cost-effective brand exposure, but also retrieving information about consumer's habits.
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The brief for this project asked for a fresh way to raise awareness of the Head and Shoulders shampoo brand among young hispanic USA audiences. The complete solution included a platform game, a statistics page, a banner ad campaign and a scoring system for players.
My role in this project included planning, project management, front end programming and art direction. Developed by Makinita LLC.
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Copyright © 2004 Alejandro Zamudio Sánchez